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I'm Effy Zheng, a product designer creating intuitive

home experiences. 

Strategy

Defining roadmaps that align business opportunities with user needs to drive long-term value.

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Product
HMI Roadmap

Leading research-based discovery to define new generation product HMI

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Product
Accessibility

Physical and digital design to expand business oppotunities

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Peace-of-mind Feature Innovation

Showcase the UX activities that impact business innovation strategy

Research

Using empathetic inquiry and data-driven insights to solve complex problems and de-risk decisions.

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New Interface Evaluation for

Product Development

Co-create with stakeholders transforming research insights into a shared product execution vision 

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App Connecting Interaction

Usability Research

improve the interaction between connected App and physical product

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Product Digital LCD

Evaluation

interaction improvement between connected App and physical product

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Microfiber Filter Research

Exploring business opportunities informed by research, considering global legal implications

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Off Balance Feature - User Emotional Impact Research

The research seeks to identify the reasons and timing behind a user giving a rating below five stars

Design

Delivering sophisticated, accessible, and production-ready design systems for digital and physical products.

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Connected Top Load Laundry
Experience

Co-create with stakeholders transforming research insights into a shared, compelling vision through user journey.

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Design for Pet Owners

Translate business requirements and innovative ideas into interactive product features across all user channels. 

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© 2016 - 2025  Created by Effy Zheng  All Rights Reserved

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