A little bit more about ME

Effy Zheng

WHY ME?

My Key Strengths

8+ Years of Expertise

Delivering a decade of expertise in navigating complex product lifecycles and scaling design impact.

Research-Driven Strategy

Turning user insights into actionable strategies through rigorous qualitative and quantitative validation.

Design Mastery

Crafting sophisticated, high-fidelity interfaces that balance technical constraints with intuitive usability.

Strategic Integrator

Streamlining cross-functional workflows to align stakeholders and accelerate product delivery.

Leadership & Influence

Mentoring design talent and championing a user-centric culture across the organization.

AI-Powered Design

Leveraging emerging AI technologies to optimize design processes and create smarter, personalized experiences.

Endorsement

The compliments from my managers & peers

The feedback from Whirlpool leaderships

Omar Murad
Global Project Manager

"

I have had the pleasure to work with Effy in several projects where it was possible to see her passion for product development always focused to delight consumers. She is a great professional, very dedicated and always look for improvement opportunities to make the products better.

Anna Schelling

ID Senior Manager

"

Effy has grown into a subject matter expert across multiple appliance categories and became the go-to person for organizing workshops, initiating user research, and providing well-thought-out recommendations.

Marco Cammarata
UX Manager

"

Effy has been a recognized cornerstone of the team, and I’ve particularly appreciated her ability to connect with various stakeholders both within and outside the design team—including marketing, platform, and R&D.

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